There have been a lot of things going on in my mind recently about the world of coffee. Sometimes in my own little world (in my head) I think we are progressing and moving forward and there is an appreciation of fine specialty coffee. Then something will land on my lap and I realise I’m wrong.
The latest is the approaches from green beans importers who think its fine to talk about green beans in commodity prices. Their belief that the markets (coffee commodity markets) have any place in my business and the coffee I buy. I’m astounded at their shear ignorance that I’ll buy x amount of coffee without tasting it, and more so I’ll have to buy it because its cheaper.
Now I’m all for good deals for my customers but I don’t think it is a good deal to sell commodity grade coffee, that I have no idea of what it tastes like. My experiences of “that” type of coffee is that its dish water (ready to be proved wrong any time).
The lack of research of approaching a micro roaster with these offerings amazes me. It makes me wonder if where progressing at all. One step forward, one step back?Share on Twitter