In the Guardian

I get a few requests every now and again to comment on coffee from members of the local and national press. We took a phone call a few weeks ago from the Guardian (a national newspaper) asking if I’d give a quick telephone interview. Always willing to say a few words and promote quality coffee I did, but its amazing how some things get taken out of context and are reported not the way you say them. Its an OK piece but if I was writing it I think I’d word it a little different, certainly the part where it say around the 95% of the time we pay above fair trade, I cant think of a time we paid below that kind of threshold as far as I know so I’ve no idea where that figure comes from. And they said seven countries support the cup of excellence then missed off Costa Rica.

Its also funny when they focus on little things you say like boiling water and miss the bigger picture ideas of quality ingredients

But take a look at this link here, its an OK throw away piece of Saturday filler for a newspaper.

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  1. I like the part about the love affair šŸ™‚

  2. Steve,
    Yeah i have this all the time. It’s hard to blame the journalists, they need to write today about coffee, tomorrow about football and the after about womens fashion….

    I just transmissioned an order to Has Bean. Some samples (also for future cupping nights) and a cup to drink the liquid.
    Via the blog I’ll keep you up to date about my cupping and brewing results.
    One question : aren’t you selling cupping spoons? And if not, where can i find them?

    Keep up the good work,

    Oh yes, i want to go visit Ehtiopia. Their capital city but also farms. By preferrence Yirgacheffe or, second choice, Harrar. Do you have contacts?

  3. It comes over just fine Steve. Even though you can see where they have quoted you out of context, to us readers, the message is clear and it reads well šŸ™‚

  4. Thanks Lukas that was the best part for me. šŸ™‚

    Hi Rob, thanks for popping into my little blog, I love your blog so much its great fun I look forward to your thoughts on the coffees, shame I cant join you to try them out. I too would love to visit Ethiopia as I’ve never been to Africa, one day perhaps. And contacts I wish šŸ™‚

    Thanks Cakey, I’m pleased it comes across ok I was a little worried.

  5. Nice little article Steve and not a contentious issue in sight…nearly. Good to see that Union have the same thoughts on FT. It is a shame though, that they didn’t pick up on that and expand on it, but still that would require a longer more in depth article I guess…

    Still, top work mate šŸ˜€

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