I get a few requests every now and again to comment on coffee from members of the local and national press. We took a phone call a few weeks ago from the Guardian (a national newspaper) asking if I’d give a quick telephone interview. Always willing to say a few words and promote quality coffee I did, but its amazing how some things get taken out of context and are reported not the way you say them. Its an OK piece but if I was writing it I think I’d word it a little different, certainly the part where it say around the 95% of the time we pay above fair trade, I cant think of a time we paid below that kind of threshold as far as I know so I’ve no idea where that figure comes from. And they said seven countries support the cup of excellence then missed off Costa Rica.
Its also funny when they focus on little things you say like boiling water and miss the bigger picture ideas of quality ingredients
But take a look at this link here, its an OK throw away piece of Saturday filler for a newspaper.