Long time readers will know that Has Bean is not a fan of the fair trade brand (link here) so this statement is a bit of a shock to some I’m sure.
In my naive world every one is like us and pays a good price for a quality coffee. But not everyone pays a good price for their coffee (glaring looks at the big 4 and a number of others).
I watched this video and realised we make such a small contribution (the tinyest, tiny drop in the ocean) to the whole thing.
It then came to me that if these irresponsible companies pay more for the average coffee and brand it as fair trade that’s got to be a good thing. And then companies like Has Bean (and a lots of other micro roasters) pay even more for the awesome specialty coffee and brand it as good coffee, everyone wins.
So fair trade is good for those who need it, we’ll continue to buy good coffee for a good price, and I hope that others pay a little more too, those who can make a difference. But for the time being we will make our drop in the ocean and hope it makes others stop and think.