This will go down as a red letter day for coffee. the cup of excellence auction was today. The winning coffee went for 49.75 per lb FOB. The winning bidders were Michels Espresso, Instaurator and Caffe Artigiano. At the start of the auction I did expect to be getting at least some of this as I was going to be part of a buying group willing to pay the highest price to date. But within an hour it was in tatters as our budget had gone. It finished 150% more than ever before, thats big bidding. It was also a very big day for Has Bean. For the first time we bought the whole of a lot to have the 100% world exclusivity on selling this coffee as a cup of excellence. A proud day for us, and we hope a good day for Josane de Souza Lima Bissoli the farmer from the SÌtio Boa Sorte fazenda . The lot came 33 but we felt it was way under rated (as did one of the international jury who spent the week with these coffees). Can’t wait to get my hands on it 🙂
the auction carried on for over six hours and I thought it would never end, but it did…… eventually.